Need a something sweet? how about indulging in a pair of delicious pumps. Jelly shoes are a very controversial subject in the fashion industry, however they became a fad and reached the height of their popularity in the mid eighties, then returning again in the nineties. 'Mel Shoes' the sister company of 'Melissa' are doing what many have done before them, re-creating and modernising the Jelly shoe but with an entirely new twist.
Show Stud Flock - Red |
Plum Boot |
Taking on the same ethical stance as their sister company, Mel believes in being vegan friendly, proving that fashion can be thoughtful. The use of plastic, in things other than everyday use, is becoming more commonly used. Plastic is not only a cheaper alternative to other materials, its strong, can be crafted into a variety of different shapes, sizes and colours, which is why Mel Shoes choose recycled plastic over other materials. One of the other unique things about Mel Shoes is that they have a very subtle strawberry smell which is really pleasant, inspired by the sweets of our childhood.
Pop Bow 3 - Black |
Raspberry Bow - Black |
Mel Shoes are a great alternative Ted Baker jelly pumps, which seem to be a cult favourite. Not only are Mel Shoes more environmentally friendly, but they also have a wider range of options playing with lighthearted silhouettes in block colours (very in this season!), Mel’s jelly collections of ladies heels and flats have been decorated with opaque and translucent butterflies, hearts and ribbons for a cute girly finish.
Think about your carbon footprint when you wear your shoes.
Until next time.... P, xo.