The Pure Event - London

Pure is an annual event held at Olympia in London, the event is targeted at people who: work in retail, own a business or those who simply want to take a peak into the industry. Which is the reason for our attendance, we had the privilege of going to the event with our university on Monday to explore, and to gain more of an understanding of the 'Rubix cube' that is the fashion industry. 

WGSN - Seasonal Trends Talk

Most fashion events are very different each having a niche, and Pure is no exception. Unlike the clothes show, or London fashion weekend, Pure is strictly wholesale, meaning you can't actually buy anything from the companies unless you are planning to bulk buy, or own a business. This creates a whole different angle, knowing that as a student, you can’t buy anything. However because of this we were able to analyse the event more, rather than having the ‘shopping head’ on. 

WGSM Talk

Whilst browsing the booths that occupy the endless square inches of Olympia, each brand seem to have their own rabbit role, that when stepping inside, you fall down with nothing but fabrics and patterns to break your fall. Then getting so carried away, you have to claw yourself out of that cabinet of curiosities and move on to the next one. There is such a wide variety that it is very easy to become overwhelmed in this vestibule. 

How to style the over 40's Talk

Being an industry professional isn’t the only reason to attend Pure, going as a student is highly beneficial to seek inspiration and to build rapport with industry professions. There is so much to do and see, from Catwalks and talks to Handbags and high-heels. There are so many friendly faces that it’s hard not to feel completely at home. Anyone that has a passion for fashion should most definitely attend this gorgeous circus.

Strut your stuff all the way to Pure next year.

Until Next time... P, xo.